A NEW beanies initiative, driven by McEvoy Mitchell Racing, will help raise funds for equine welfare in South Australia – and keep heads warm across the cold winter months.
The premiership-winning, Barossa-based racing stable has teamed up with Thoroughbred Racing South Australia (TRSA) to launch the idea, which will benefit TRSA’s newly created equine welfare arm.
From every McEvoy Mitchell-branded beanie sold as part of the initiative, $10 will be donated to TRSA welfare initiatives, specifically equine-welfare research and event sponsorship for retired racehorses.
Two key factors sparked the idea, says McEvoy Mitchell sales and marketing manager Matt Tillett.
“Firstly, it’s come about because Tony (McEvoy) is such a proud South Australian and wants to support the idea,” Mr Tillett said.
“Animal welfare is obviously at the forefront of Tony’s mind at all times. But also the appointment of John Cornell as TRSA’s new equine welfare officer is another reason why the idea came up, given John worked at the stable for many years.”
Response to McEvoy Mitchell Racing’s sole previous “run” of beanies convinced those behind the idea it would be worth pursuing.
“We’ve only done one run of them, but they were hugely popular – everyone wanted one,” Mr Tillett said.
“So we thought that we could sell them, and any profit margin we make can go directly to horse welfare in South Australia.”
Mr Cornell is responsible for the tracking and traceability of thoroughbreds from birth, throughout their racing career and beyond. He is also responding to welfare concerns, providing proactive industry education on welfare best practice, and helping to improve the transition of thoroughbreds into retirement and careers after racing.
To view beanies and purchase, visit (shop.locosportswear.com.au) and enter ‘McEvoy’ in the search bar.
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