BAROSSA Council could spend up to $15,000 rebranding the Jack Bobridge Track, following the Gawler Olympic cycling star’s drug trafficking conviction last fortnight.

Bobridge, 29, was sentenced to a minimum two-and-a-half years behind bars on July 5 after being found to have supplied 301 ecstasy tablets to fellow elite cyclist Alex McGregor between March and July 2017.

The 27-kilometre shared cycling and walking trail, stretching from Gawler to Tanunda, was officially opened in May 2014 and named in honour of Bobridge for his cycling achievements.

It was underpinned by $4.8 million of federal funding, with contributions also coming from Lend Lease ($390,000), Orlando Wines ($150,000), and Barossa ($66,000) and Gawler ($30,000)  councils.

A Barossa Council report, which was set to be debated by elected members yesterday after The Bunyip’s print deadline, stated the track has “significant community and visitor use, and as such has considerable connection to Brand Barossa”.

“A renaming provides an opportunity to rebrand the track,” it read.

“At this time it is suggested that the track be named the Barossa Trail.”

According to the document, the Barossa bike map pamphlet will need to be rebranded and reprinted at a cost of around $9000, as will five commissioned interpretative signs ($3500) and other standard “entry point” markers.

Despite Gawler Council’s financial contribution towards the construction of the Jack Bobridge Track, Gawler mayor Karen Redman said the final verdict on whether to rename it will be left to Barossa Council.

“The Jack Bobridge Track is not in the Town of Gawler, it is in the Barossa Council,” she said.

“It is up to that council to make decisions regarding the naming of its infrastructure.

“It is hoped that Mr Jack Bobridge, who has been acknowledged in years past for his sporting excellence, having represented Australia at the highest level, can come back from this most  unfortunate event and rebuild his life accordingly.”